8/9/2023 0 Comments Emotional color wheel business![]() The primary colors in the wheel are red, yellow and blue, and these can be used to create secondary colors (orange, green, violet). ![]() No wonder that the white/gold vs blue/black dressgate got 4.4 million tweets in just 24 hours.īut don’t worry – there’s a science behind it all that just might help! And that’s why we’re gonna look at color theory, color psychology, and how they can help you get the best out of your ecommerce business. It doesn’t help that colors are basically just a pigment of our imagination – each person sees colors a little differently. The human eye can see about 10 million different colors, so choosing a color scheme for your business can seem like mission impossible. What’s more, up to 90% of this judgment is based on color alone. This is true for online shopping in particular, because customers can’t use their other senses to make a decision. ![]() And there, color takes the cake.Ĭustomers need no more than 90 seconds to make a snap judgment about you and your product. They might not consciously notice the color scheme of your store or catch the exact red hue of the call-to-action button you’ve spent weeks choosing, but their subconscious is hard at work all the time. ![]() When it comes to color, branding, and ecommerce, nothing’s ever black and white.įor most people visuals matter the most, and your customers are no different.
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